Categories
#JustGeniusUp! Daily News EMPIRE GENIUS Genius Up Music Genius Up Trending geniusupdailynews Music Spotlighted Independent Artists Technology The universe Sun, Moon, Earth, Jupiter, Blackhole

#GeniusUpDailyNews! @EMPIREGENIUS


NowStreaming HipHop Artist: GeniusMan


Publishing @empiregenius

Categories
BussinessNews EMPIRE GENIUS Free Promotion ads service Genius Up Trending Genius Up! geniusupdailynews The universe Sun, Moon, Earth, Jupiter, Blackhole

#GeniusUpDailyNews! GeniusMan “Kendall Prescod”

#NowStreaming “Genius And Dummies” By GeniusMan
Categories
#JustGeniusUp! Daily News BussinessNews EMPIRE GENIUS Free Promotion ads service Genius Up Music Genius Up Trending Genius Up! geniusupdailynews Music Spotlighted Independent Artists Technology The universe Sun, Moon, Earth, Jupiter, Blackhole

#GeniusUpDailyNews!: Power Words That Will Boost Your Conversionsve

Power Words That Will Boost Your Conversions

Have you ever wondered why some articles go viral and others just… don’t? Or why one product flies off the shelves, but a similar (or maybe even superior) product collects dust? 

Imagine being able to grab the attention of your target audience with ease, sucking them into your website, your blog, or your store. Imagine increasing your conversion rate by 12 percent or more. Now, imagine that doing so is easy.

Professional speakers, marketing specialists, copywriters, and salespeople are all aware of the magic of powerful words. Words that can influence decision making. Words that sell.

But specialists and professionals aren’t the only ones who can take advantage of the benefits of persuasive words. Changing the vocabulary you use on your website or in your online store is easy and can have a massive impact on your conversion rate. It’s entirely possible to do so simply by inserting powerful words into your copy, your advertisements, your blogs, and your call-to-action buttons.



The Power of The Written Word

“The pen is mightier than the sword.” Edward Bulwer-Lytton

Words have the power to change minds and evict emotion. In their book, Words Can Change Your Brain, Andrew Newberg, MD, and Mark Robert Waldman write: “a single word has the power to influence the expression of genes that regulate physical and emotional stress.”

What they are trying to say is that the words you use and the words you read affect your emotional state.

Words are the foundation of understanding and communication, which is essentially what you’re doing with your ads, copy, and blogs: you are trying to communicate. You are aiming to convey a message. That message may be “buy this,” “click here,” or “subscribe,” but you’re trying to communicate that without actually demanding it. The most effective way to do that is to elicit emotion within your target audience. 

Using powerful words gives you the ability to pique curiosity, spark anger, and ignitepassion. These kinds of strong emotions are able to drive reactions and decision making, which in turn can help your e-commerce business flourish.

Take, for example, TeeSpring’s experiment with revamping their call-to-action button. In the example on the left, you can see the language below the button states: “This campaign will not be printed unless the goal is reached.” However, the example on the right states: “Don’t worry, you won’t be charged unless the goal is reached!” Which statement makes you feel more comfortable and more likely to invest in the campaign?

This small change increased conversions on the site by a whopping 12.7 percent just by changing the language used and throwing in a few powerful words.



 

Powerful Words

Let’s take a look at the different types of powerful words.

We already know that persuasive words are emotionally charged, so it makes sense to break them down into the types of emotions that are elicited. In the following sections, we will give you lists of power words for you to reference based on the kind of reaction you would like to trigger, as well as real life examples of these powerful words at play.

1. Fear and Anger Words To Spark Action

Anger and fear can cause irrational and split-second decisions. This emotion has a huge bearing on how we operate in the world. According to Fast Company, anger “drives you to pick long shots over [a] safe bet, succumb to stereotypes, and makes you less willing to listen to advice.”

Anger and fear come on strong and fast. While you do not want your target audience to feel anger towards your company, you can use anger or fear in your favor if it is directed towards something or someone else. 

For example, have a look at the advertisement from Paessler below:

This ad is directing fear towards failing IT systems and the risk associated with notutilizing their services. It uses powerful fear words such as “critical,” “fail,” and “risk.” The goal with fear and anger words is to create the emotion and then to offer up a solution.


In this headline and subheadline, the words “survive,” “recession,” “crash,” “rampant,” and “hurt” are all utilized to instill fear in the reader.

List of Fear/Anger Word

Aggravate Demoralizing Despicable Destroy Devastating Disadvantage Disastrous Disgusting Dread Drowning Dumb Eliminate Embarrass Enrage Envy Epidemic Exasperate Fail Feeble Fired Fooled Frantic Frightening Frustrating Furious Gullible Hack Harmful Harsh Havoc Hazardous Hoax Horrific Hurt Impatient Aggressive Agitated, Agony, Alienate, Annihilate, Apocalypse, Appalled, Assault, Atrocious, Backlash, Beating, Beware, Blinded, Blood, Bomb, Bumbling, Catastrophe, Caution, Collapse, Condemn, Control, Corrupt, Crash, Cripple, Crisis, Critical, Damaging, Danger, Deadly, Death, Dejected, Deplorable, Desperate, Infuriate, Insidious, Invade, Jeopardy, Loom, Lunatic, Lurk, Malicious, Meltdown, Mired, Nightmare, Offense, Ordeal, Pain, Panic, Peril, Pessimistic, Plague, Plummet, Plunge, Poison, Powerless, Precarious, Provoke, Pummel, Rampant, Rebel, Recession, Reckoning, Refugee, Repulsive,Resent, Retaliate, Revenge, Risk, Scandal, Scares, Scorn, Scream, Searing, Seethe, Shame, Shatter, Shocking, Smash, Spite, Stupid, Suck, Suffer, Survive, Target, Teetering, Terror, Torture, Toxic, Tragedy, Trap, Trauma, Unjustified Unstable Venomous Victim Vindictive, Violate, Volatile, Warning Wicked, Wound


NowStreaming HipHop Artist: GeniusMan


2. Pique Their Curiosity

Next to anger and fear, curiosity is one of the most difficult feelings to ignore. It is human nature to explore the world and find answers to unresolved questions. Some psychologists say that curiosity is akin to hunger or thirst, that it is a drive that must be satisfied. This curiosity “drive theory” explains why humans try new experiences, seek education, and why they might follow the link on that clickbaity article. Curiosity is an urge that can’t easily be ignored. 

Curiosity is the reason websites like Upworthy, Us Weekly, and People Magazine have headlines that practically beg you to click on them. Take, for example, the headline below from People Magazine:


The words “rare” and “never-before-seen” are powerful words that pique natural curiosity. Humans are drawn to things that are scarce or odd, such as gems or a new invention, so claiming that something is “rare” will automatically draw us towards it, even if it’s not something that is particularly important.

List of Curiosity Words

•Agenda, Astonishing, Backdoor, Banned, Behind-the-Scenes, Be the first, Bizarre, Blacklisted, Black market, Bootleg, Censored, Class full, Classified, Closet, Concealed, Confession, Confidential, Controversial, Covert, Cover-up, Crazy, Cringeworthy, Divulge, Emerging, Elusive, Exclusive, Extraordinary, Eye-opening, First, Forbidden, Forgotten, Fundamental, Hidden ,Hilarious, Hush-hush, Illegal, Illusive, Insane, Insider’s Scoop, Intel, Invitation only, Key, Limited, Little-known, Lost, Members only, Myths, No one talks about, Odd, Off-limits


3. Greed Words – Make Them Want More

Some say that greed is programmed into our genes, and may have aided in survival at an evolutionary period when food was scarce. Greed is another feeling that is hard to suppress. It taps into cravings and instant satisfaction, as well as the desire to get as much as possible, which is why it can be utilized in marketing with relative ease.

Take a look at the following image from a blog. Which powerful words do you see here?

Image Credit: ShaneBarker.com

“Monetize,” “earn,” and “fortune” are the three marketing words that are used to generate greed in the readers of the blog.

This advertisement from SoFi uses “investing” and “free” as two powerful words. They also include “yes” to reinforce the message.


NowStreaming HipHop Artist: GeniusMan


List of Greed Words

•Bank, Bargain, Before, Best, Big, Billion, Bonanza, Bonus, Cash, Cheap, Costly, Deadline, Discount, Dollar, Don’t miss out, Double, Economical, Envy, Exclusive, Expires, Explode, Extra, Fast, Feast, Final, First, Fortune, Free, Freebie, Frenzy, Frugal, Gift, Giveaway, Golden, Greatest, Guilt-free, Hurry, Immediately, Imminently, Inexpensive, Instantly, Instant Savings, Jackpot, Last chance, Left behind, Limited, Lowest price, Luxurious, Magical, Marked down etc.


4. Rock-Solid Words To Build Trust

Ultimately, conversions won’t happen without trust. Even if you successfully draw people in with curiosity, anger, or greed, you are unlikely to earn your audience’s business unless they trust you.

According to Clickz.com, a whopping 84 percent of millennials do not trust traditional advertising. They want to know that what they are purchasing, and the company they’re purchasing it from, is safe and secure. So, building trust is hugely important. 

This is where these powerful words come to play. On top of having a reputable and high-quality brand, these persuasive words can lend you a helping hand.

Take a peek at this advertisement from Casper mattresses:

Image credit: Casper

Adored. Trusted. Acclaimed.Original. Most popular. Award-winning. Loved. This ad is rife with catchy words that make you want to trust the company.

List of Trust Words

•Absolutely, According to, Accredited, Accurate, A cut above, Adaptable, Advantage, Always, Anonymous, Approved, Approving, Assured, Astonishing, Astounded, Authentic, Authoritative, Authority, Backed, Because, Best, Best-selling, Bona fide, Cancel anytime, Case study, Certain, Certainly, Certified, Clarity, Confident, Conscious, Convenient, Definitely, Delighted, Dependable, Don’t worry, Easy, Ecstatic, Effective, Emphasize, Endorsed, Ensured, Excellent, Expert, Extremely, First ever, Foolproof, Freedom, Fulfilled, Fully refundable, Genuine, Guaranteed, Highly effective etc.

Published By @empiregenius

Categories
#JustGeniusUp! Daily News BussinessNews EMPIRE GENIUS Genius Up Music Genius Up Trending Genius Up! geniusupdailynews The universe Sun, Moon, Earth, Jupiter, Blackhole

#GeniusUpDailyNews!: When (not if) a global pandemic hits, we will not be ready

The Global Preparedness Monitoring Board, a new, independent body that assesses how ready we are for a worldwide emergency, just released its first health preparedness report. Verdict: Not looking good.


It could happen at any moment—a pandemic with the potential to sweep across the globe in just 36 hours, wiping out 80 million people and irreversibly changing society. It would start like any other viral epidemic, with one infected person passing an airborne pathogen along to the next, until we hit a Black Death-level catastrophe that destroys a full 5% of the global economy.


#NowStreaming “Step On The Moon” By GeniusMan @AppleMusic


If this happens, will we be ready?

The official answer, according to the Global Preparedness Monitoring Board, an independent body made up of health and emergency response experts from around the world, is no.

Furthermore, it’s not really a matter of “if.” It’s a matter of “when.”

“There’s widespread agreement that it’s virtually certain we are going to be facing another epidemic, or pandemic,” says Scott Dowell, an expert on outbreak response who heads up vaccine surveillance at the Bill & Melinda Gates Foundation (the foundation provides support to the GPMB, and the foundation’s global development president, Christopher Elias, is a member of the GPMB). “The question is how soon—it could be many years. It could be next year.”

“Step On The Moon” By GeniusMan


If it’s next year, the world is not in good shape, as described in the GPMB’s first “Annual Report on Global Preparedness for Health Emergencies,” released on September 17. The GPMB started this report after the West African Ebola outbreak that took place from 2014 to 2016. The current outbreak in the Democratic Republic of Congo has already resulted in close to 2,000 deaths, with more than 3,000 confirmed cases. Fast-moving, lethal pathogens like Ebola concern the GPMB the most, along with the likes of SARS and similar viruses. “Top of the list is a new influenza strain,” says Dowell.

Cochaired by Gro Harlem Brundtland, the former Prime Minister of Norway and former World Health Organization Director-General, and Elhadj As Sy, Secretary General of the International Federation of the Red Cross and Red Crescent, the board suggests seven steps world leaders must follow to prepare adequately for a health crisis, like the spread of a global respiratory pathogen.


#NowStreaming @AppleMusic “Step On The Moon” By GeniusMan


Step one is world leaders committing to International Health Regulations, like inspecting international cargo and ensuring travellers are given the proper vaccines, established in 2005—and investing in these commitments accordingly. “All 195 countries in the world signed on to prepare according to the International Health Regulations back in 2005,” says Dowell, “but as of last year, less than a third of the countries reported that they’ve achieved the preparedness they committed to.” The U.S. is among that minority, and it’s technically in the “green zone” for preparedness, but it’s still “not perfect,” says Dowell.

Step two encourages countries that are monitoring their preparedness to “lead by example.” Step three involves government heads installing high-level coordinators with the authority to conduct simulations—drills, in essence—of what the country must do if a pandemic hits. Additional steps call for investing in vaccines, additional hospital infrastructure, and other possible treatments, as well as upping relevant donations to the medical and emergency fields. Lastly, the report calls for the United Nations to get better at emergency response coordination across countries.

This is all a lot to ask, and implementing it won’t be easy—as we’ve already seen from the 2005 regulations, countries aren’t the best at following through with promises of preparedness. For the GPMB, releasing this report is “an important step,” according to Dowell. He hopes it prompts heads of state and international organizations, like the WHO, to “act more quickly than they have in the past.”

“The board has concluded that the world is not ready for the next global public health crisis, and I think people should take that quite seriously,” says Dowell, particularly because “this is a new independent board that has no stake in the outcome.”

As of last month, 100 countries around the world had agreed to let an external preparedness group assess how well equipped they are to deal with a rapidly spreading medical emergency. “Wealthier countries tend to be more prepared,” says Dowell, a perhaps unsurprising fact.

Between 2011 and 2017, somewhere between 164 and 213 epidemic events have happened each year in the world, according to data from the WHO. A readiness “score card”created by Resolve to Save Lives, an initiative put forth by U.S. nonprofit Vital Strategies, found Australia and South Korea to be the countries best prepared for disease outbreaks, with respective scores of 92. The U.S. is fifth with an 87, while the least prepared are located in Africa—Gambia has a 32, South Sudan has a 30, and both Somalia and Chad got the lowest scores at 29.


#NowStreaming @Spotify

Step one is world leaders committing to International Health Regulations, like inspecting international cargo and ensuring travellers are given the proper vaccines, established in 2005—and investing in these commitments accordingly. “All 195 countries in the world signed on to prepare according to the International Health Regulations back in 2005,” says Dowell, “but as of last year, less than a third of the countries reported that they’ve achieved the preparedness they committed to.” The U.S. is among that minority, and it’s technically in the “green zone” for preparedness, but it’s still “not perfect,” says Dowell.


#NowStreaming @Spotify


Step two encourages countries that are monitoring their preparedness to “lead by example.” Step three involves government heads installing high-level coordinators with the authority to conduct simulations—drills, in essence—of what the country must do if a pandemic hits. Additional steps call for investing in vaccines, additional hospital infrastructure, and other possible treatments, as well as upping relevant donations to the medical and emergency fields. Lastly, the report calls for the United Nations to get better at emergency response coordination across countries.

This is all a lot to ask, and implementing it won’t be easy—as we’ve already seen from the 2005 regulations, countries aren’t the best at following through with promises of preparedness. For the GPMB, releasing this report is “an important step,” according to Dowell. He hopes it prompts heads of state and international organizations, like the WHO, to “act more quickly than they have in the past.”

“The board has concluded that the world is not ready for the next global public health crisis, and I think people should take that quite seriously,” says Dowell, particularly because “this is a new independent board that has no stake in the outcome.”

As of last month, 100 countries around the world had agreed to let an external preparedness group assess how well equipped they are to deal with a rapidly spreading medical emergency. “Wealthier countries tend to be more prepared,” says Dowell, a perhaps unsurprising fact.

Between 2011 and 2017, somewhere between 164 and 213 epidemic events have happened each year in the world, according to data from the WHO. A readiness “score card”created by Resolve to Save Lives, an initiative put forth by U.S. nonprofit Vital Strategies, found Australia and South Korea to be the countries best prepared for disease outbreaks, with respective scores of 92. The U.S. is fifth with an 87, while the least prepared are located in Africa—Gambia has a 32, South Sudan has a 30, and both Somalia and Chad got the lowest scores at 29.

“The important point that comes out in the report is that the world is as ready as the weakest link,” says Dowell. “And it’s in everybody’s interest that we ensure there aren’t weak links.”

Published By @EMPIREGENIUS


#NowStreaming @Spotify
Categories
#JustGeniusUp! Daily News EMPIRE GENIUS Genius Up Trending Genius Up! geniusupdailynews

#GeniusUpDailyNews!: Baby Lil Genius David

David Nelson #Son