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#GeniusUpDailyNews!: Apple expands in About

Company Breaks Ground on New Campus, Begins Production of All-New Mac Pro

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Austin, Texas — Apple today announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple is preparing to ship the all-new Mac Pro to customers starting in December.
“Building the Mac Pro, Apple’s most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of American ingenuity,” said Tim Cook, Apple’s CEO. “With the construction of our new campus in Austin now underway, Apple is deepening our close bond with the city and the talented and diverse workforce that calls it home. Responsible for 2.4 million American jobs and counting, Apple is eager to write our next chapter here and to keep contributing to America’s innovation story.”
The all-new Mac Pro was unveiled at Apple’s annual Worldwide Developer Conference in June. Mac Pro units are now in production in Austin and will soon ship to customers across the Americas. The 244,000-square-foot Mac Pro facility employs more than 500 people in a range of roles, including electrical engineers and electronics assemblers, who build each unique unit to customers’ specifications.

Apple’s growth in Austin is part of the company’s nationwide expansion — announced in January 2018 — to increase its investment in manufacturing, engineering and other jobs across the US. Apple is on track to contribute $350 billion to the US economy between 2018 and 2023, and during that time will hire an additional 20,000 employees in cities across the country.


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Apple in Austin

Apple has broken ground on its new $1 billion, 3-million-square-foot campus. The campus will initially house 5,000 employees, with the capacity to grow to 15,000, and is expected to open in 2022.
Apple is steadily growing in Austin with approximately 7,000 employees in the city — more than a 50 percent increase in the past five years alone.
As part of its commitment to respecting the historical and geographical significance of the area, Apple is partnering with Austin-based Bartlett Tree Experts to preserve and increase the diversity of native trees on the 133-acre property. Thousands of trees spanning over 20 varieties native to Texas are planned for the campus — significantly more than were on the site before construction started. Additionally, the site will be designed to maximize green space, with landscaping covering over 60 percent of the campus, including a 50-acre nature and wildlife preserve that will be open to the public. Like all Apple facilities, the new Austin campus will run on 100 percent renewable energy, including from solar power generated on site.
Earlier this year, Apple launched its Community Education Initiative in Austin, partnering with Austin Community College, Austin area public schools and other community partners to bring Swift coding into the classroom. In addition, Austin Community College was one of the first community colleges in the country to offer App Development with Swift to train its students to design and develop apps.

Making Mac Pro in the US

The all-new Mac Pro is Apple’s most powerful machine ever, and 15,000 times faster than the original Mac. Apple and its manufacturing partners invested over $200 million in the Mac Pro facility in Austin, building out the complex assembly line where the Mac Pro is produced. Each Mac Pro travels a distance of 1,000 feet along the production line, with some components requiring precision placement within the width of a human hair.


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Like all Apple products, Mac Pro is designed and engineered in California. Apple uses 9,000 suppliers across all 50 states, and Mac Pro contains hundreds of components from companies in 19 states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Mexico, New York, Oregon, Pennsylvania, Texas, Vermont and Washington. This includes computer processors from Arizona and Oregon and graphics processors from New York, as well as electrical components from Maine, Pennsylvania and Texas.
The Mac Pro manufacturing site is UL Zero Waste to Landfill Gold certified, and has been recognized by Austin Water for Excellence in Water Conservation and Excellence in Environmental Stewardship.


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Apple in the US

Apple is on track to reach its 2018 commitment of contributing $350 billion to the US economy by 2023, and will spend $30 billion in capital expenditures during that same period. The company supports 2.4 million jobs across the US, including 450,000 manufacturing and operations jobs and 90,000 direct employees in all 50 states.


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More than $1 billion from Apple’s $5 billion Advanced Manufacturing Fund has already been invested in American companies to foster innovation and growth in the US manufacturing sector. That includes $450 million distributed to Corning Incorporated in Harrodsburg, Kentucky, to support its research and development into state-of-the-art glass processes, equipment and materials integral to the delivery of next-generation consumer devices; $390 million awarded to Finisar in Sherman, Texas, to exponentially increase its R&D spending and high-volume production of vertical-cavity surface-emitting lasers; and $10 million allocated to the Elysis aluminum partnership to bring revolutionary advancements in green aluminum manufacturing to the commercial market.
Apple also continues its expansion in Boulder, Culver City, New York, Pittsburgh, San Diego and Seattle.

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#GeniusUpDailyNews: New IPOs Companies, Pinterest and Zoom are set to enter the public market today, with both tech companies pricing their shares above expected ranges! @empiregenius

The #GeniusUpDailyNews professionals are talking about now, curated by @EMPIREGENIUS. Join the conversation on today’s stories in the comments. 

Pinterest and Zoom are set to enter the public market today, with both tech companies pricing their shares above expected ranges. Pinterest, which is listing on the New York Stock Exchange, will price its IPO at $19 per share — above its earlier estimate of $15 to $17, while video conference company Zoom will list on Nasdaq at $36 per share. The two are the latest tech startups to IPO; ride-hailing company Lyft debuted in March and rival Uber is expected to do so shortly. • Here’s what people are saying.

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Dozens of U.S. health care professionals have been charged for health care fraud schemes and illegally prescribing narcotics in the latest federal enforcement action addressing the nation’s opioid crisis. The crackdown involves 60 individuals and more than a quarter million illegal prescriptions written in several states. About 130 Americans die each day from an opioid overdose, according to the Centers for Disease Control and Prevention. • Here’s what people are saying.

Amazon is set to leave China’s domestic e-commerce market in July, shutting its third-party online marketplace and cutting seller services on its Chinese website. The company has also been in talks to merge its e-commerce business for goods imported into China with NetEase’s Kaola, a local competitor, The Wall Street Journal reported, citing an anonymous source. Chinese customers will still be able to order from Amazon’s global store. • Here’s what people are saying.

Facebook is working on an Alexa and Siri rival, reports CNBC, citing anonymous sources, with the tech giant’s augmented reality and virtual reality group reportedly beginning to build the tool in early 2018. The move comes as voice assistants and smart speakers grow by double-digit percentage points in the U.S. Amazon currently dominates the market with its Echo device. • Here’s what people are saying.

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With baby boomers making up a large portion of current construction workers, the industry is worried about the labor deficit that will occur when they retire. In an effort to attract younger talent, construction companies such as CM Lab Simulations and Caterpillar are using virtual reality simulators during job training to entice those who grew up on video games. • Here’s what people are saying.

Idea of the Day: Work-life balance is about each person setting their own priorities, says Kalaari Managing Director Vani Kola. But companies have a crucial role in this as well.

“Companies are made of people. The onus is on the employee to understand his/her needs and for the leadership to support those needs.” 

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